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Artificial Intelligence: Business Strategies and Applications

Transform business strategy through AI
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  • Build practical AI skills
  • Learn through real-world AI case studies
  • Attend live sessions on generative AI
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2 months, online

4—6 hours per week

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UC Berkeley Executive Education Artificial Intelligence Program: Transform business strategy through AI

The Artificial Intelligence: Business Strategies and Applications program from Berkeley Executive Education is a two-month online executive education program designed to help professionals apply AI, machine learning, automation, and generative AI to business strategy and organizational transformation.

Over two months, with a weekly commitment of four to six hours, participants explore eight AI-focused modules through live faculty sessions, case studies, applied learning, executive discussions, and a capstone project. The program will help participants evaluate AI opportunities, lead adoption initiatives, and apply AI technologies to drive business innovation and operational efficiency.

What will you learn in the Artificial Intelligence Program?

Key takeaways

  • AI applications: Learn AI’s current capabilities and applications and its future potential

  • Generative AI: Learn how to leverage generative AI models and simulations for prediction

  • AI implementation: Learn how to organize and manage successful artificial intelligence application projects

  • AI fluency: Grasp the technical aspects of artificial intelligence well enough to communicate effectively with technical teams and colleagues

  • Responsible AI: Learn how to avoid pitfalls associated with these new technologies

How Is the Berkeley Executive Education Artificial Intelligence Program Curriculum Structured?

The Berkeley Executive Education Artificial Intelligence: Business Strategies and Applications curriculum includes eight online modules covering AI technologies and business strategy, live faculty sessions, applied learning activities, organizational case studies, and a capstone project designed around a real-world AI initiative.

Gain a high-level overview of technologies, including capabilities and limitations, while understanding generative AI, its methods, and its business applications.

Learn about supervised and unsupervised learning and the importance of data and obtaining and managing it for machine learning.

Understand the transition from traditional machine learning to neural networks and deep learning and their common applications.

Learn about the ways in which machines perceive and communicate computer vision, natural language processing, genAI, and recent developments such as generative adversarial networks (GANs) and recurrent neural networks (RNNs).

Grasp what traditional robotic automation can and cannot do and the new wave of AI-driven automation, such as robots with eyes and robots that can adapt.

Recognize the implications of genAI on business strategy and how to develop and execute an AI strategy to create a competitive advantage.

Discover how to embed artificial intelligence in your organization and the challenges of organizational transformation.

Identify what new problems artificial intelligence can help solve, how it will continue to transform businesses, and how you can prepare for the future of AI.

How Does the Artificial Intelligence Program Use Applied Learning?

The Berkeley Executive Education Artificial Intelligence: Business Strategies and Applications program combines case studies, AI-powered support tools, peer discussions, and a capstone project to help participants apply AI concepts to real-world business scenarios. No prior technical or engineering experience is required. The focus is on building a practical and foundational understanding of artificial intelligence and how it can drive efficiency, innovation, and competitive advantage.

Capstone project that applies learning to real business challenges

Capstone project that applies learning to real business challenges

The capstone project helps participants apply AI concepts and strategy frameworks to a real organizational challenge or business initiative.

Across the eight modules, participants develop and refine an AI-focused business case and implementation plan that uses generative AI, automation, or machine learning to improve business operations, strategy, or decision making. The project is refined through applied learning exercises, case discussions, and faculty insights throughout the program. Participants without an existing organizational initiative may work on faculty-provided project ideas.

Real-World Examples

Strengthen your AI strategy and transformation capabilities through real-world case studies.

Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Case Study

Case Study

Examine how organizations such as Vodafone approach organizational change and AI adoption across business functions. Additional case studies explore autonomous systems from Skydio and Zipline, self-driving vehicle innovation, and AI-driven warehouse and factory automation through Covariant.

Program Experience

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Live teaching sessions to deliver learning in real time

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Cross-disciplinary approach through diverse faculty

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Real-world applications

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Capstone project: AI initiative for your organization

Seamless Learning, Anywhere

Learn With AI Tutor

Get instant replies to your questions about program content from our AI Tutor. Find the information you need to learn more confidently and move through topics and key learnings.

What do past participants say about the Artificial Intelligence Program?

Hear what past participants and learners have to say about the program.
The program gives you a clear view on how a business could adopt AI and how to spot opportunities and risks.
Hector Gonzalez
Customer Engineer
I really enjoyed interactions with other students, perspectives offered from different angles and the reflections about what AI really is, the problems it can really solve (and the ones it can't) and finally, the most important, clear guidelines and practical examples of applications....
Romain Jourdan
Senior Director Technical Evangelist
Getting tactical with how to implement AI/ML into your organization was useful. The program was not just theory based, but gave us, as students, the tools necessary to become engaged in such conversations....
Dalain Williams
Technical Project Manager
The Capstone Project and its ability to include all the dimensions involved in a real world scenario was great.
Naveen Kolla
Manager, Technology Management
The capstone project was the best part of this program because it made me apply most of what I learnt simultaneously in finding a solution to a business challenge.
Olabode Opeseitan
Chairman
The program was thought-provoking in terms of how and why to apply AI. Not too tech orientated but enough to give us a good top level understanding.
Gerald McGuire
Company Owner
Superbly organized, informative and succinct.
Wallace Andrew Pennington
AI/ ML Strategist
I like the balance between technical and non-technical. For people like me with only a basic understanding, it is a perfect fit.
Theo Knegtel
CEO
The ability to take complex science and link it to real world application, business decisions or cases (Vodafone) brought it all to life. It was the real world application which made this worthwhile and 100% applicable....
Todd Zavodnick
CEO
The best part was how the Artificial Intelligence program effectively bridged the gap between technical concepts and practical business use cases. As someone who operates in both IT and strategic leadership roles, I really appreciated how the program contextualized AI not just as a technology, but as a tool for business transformation....
Mohammad Al-Sooj
Data Center Engineer
My favorite part of the Artificial Intelligence program was learning about computer vision, NLP, neural networks, and deep learning. It provided a solid foundation in computer networks from start to end. These topics were a priority for me, as future enhancements are being applied to certain client projects I am engaged in....
Samridhi Ganguly
Associate Consultant
The Artificial Intelligence program is well organized and has plenty of teaching and learning resources. The live sessions and office hours are great. The ability to see other learners’ inputs is very helpful, too, to learn from peers....
Cheryl Ching
Senior Finance Analyst

Meet the faculty of the Artificial Intelligence Program

The Berkeley Executive Education Artificial Intelligence: Business Strategies and Applications program is taught by UC Berkeley Haas faculty specializing in artificial intelligence, machine learning, robotics, marketing analytics, and organizational transformation. Faculty expertise spans AI strategy, deep learning, automation, digital innovation, and real-world business applications across industries.
Faculty Member SAMEER B. SRIVASTAVA

SAMEER B. SRIVASTAVA

Ewald T. Grether Professor of Business Administration and Public Policy | Co-Director, Computational Culture Lab | Co-Director, Berkeley Center for Workplace Culture and Innovation, Haas School of Business

Sameer B. Srivastava, an associate professor, studies the interplay of social group culture, individual cognition, and the relationships people build within and between groups...

Faculty Member THOMAS LEE

THOMAS LEE

Associate Adjunct Professor, Research Scientist

Thomas Lee is an Associate Adjunct Professor and Research Scientist in the Haas Operations and Information Technology Management Group at the Haas School of Business. He teach...

Faculty Member ZSOLT KATONA

ZSOLT KATONA

Professor of Marketing

Zsolt Katona holds a Ph.D. in computer science from the Eotvos University in his native Hungary and a Ph.D. in marketing from INSEAD France. He is a Professor of Marketing and...

Faculty Member PIETER ABBEEL

PIETER ABBEEL

Professor, UC Berkeley Electrical Engineering and Computer Sciences (EECS)

Pieter Abbeel is a Professor at UC Berkeley’s Electrical Engineering and Computer Sciences school and Director of the Berkeley Robot Learning Lab and co-director of the Berkel...

Faculty Member MATTHEW STEPKA

MATTHEW STEPKA

Visiting Scholar/Executive in Residence UC Berkeley Haas School of Business

Matthew Stepka is a Visiting Scholar and Executive in Residence at UC Berkeley Haas School of Business. In addition, he is managing partner at Machina Ventures, an investment ...

Who Is the Berkeley Executive Education Artificial Intelligence Program For?

The Artificial Intelligence program from UC Berkeley Executive Education is ideal for professionals and executives from any industry looking to lead in an AI-driven landscape. The program is ideal for, but not limited to:

Role

Benefit

C-suite executives and senior leaders

Understand how to integrate AI into business strategy, innovation initiatives, and organizational transformation.

Senior managers and business executives

Lead AI-driven projects, evaluate AI opportunities, and support cross-functional AI adoption.

Functional business heads

Explore how AI can improve operations, customer experience, forecasting, and decision making across departments.

Mid-career professionals

Build practical AI knowledge and strengthen career opportunities in an AI-driven business environment.

Data scientists and business analysts

Connect AI and machine learning concepts with business intelligence, analytics, and strategic applications.

Professionals exploring AI upskilling

Develop foundational understanding of AI technologies, business applications, and organizational implementation strategies.

Credentials and Outcomes: Berkeley AI program

Example image of certificate that will be awarded once you successfully complete the course

Certificate

Get recognized! Upon successful completion of the AI certificate program, UC Berkeley Executive Education grants a verified digital certificate of completion to participants. Participants must complete 80 percent of the required activities including a capstone project (if any) to obtain the certificate of completion. This AI certificate program also counts toward a Certificate of Business Excellence.

Note: This program results in a digital certificate of completion and is not eligible for degree credit/CEUs. After successful completion of the AI certificate program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of UC Berkeley Executive Education.

Example image of UC Berkeley Certificate of Business Excellence

This program counts toward a Certificate of Business Excellence

Curriculum Days: Two days

Pillar(s): Entrepreneurship & Innovation or Strategy & Management

A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.

Learn more

Path to Alumni Benefits

Enrolling in the Artificial Intelligence: Business Strategies and Applications program can become your first step toward pursuing the UC Berkeley Executive Education Certificate of Business Excellence (COBE). The Certificate of Business Excellence gives individuals the opportunity to acquire and hone new skills and do it on a timeline that works with your busy schedule. Participants will earn a mark of distinction with certification from a world-class university and enjoy the flexibility of completing the program in up to three years.

Learn more about the program and associated alumni benefits here.

Networking And Events

  • Join local alumni chapters or clubs in your region

  • Participate in the annual Berkeley Haas Alumni Conference

  • Attend select Berkeley Haas and Berkeley Executive Education Networking events open to the COBE community

Exclusive Berkeley Resources

  • Activate an @haas.executivealumni.berkeley.edu email forwarding address

  • 15 percent discount on the list price of future eligible Berkeley Executive Education programs

  • 30 percent discount on the list price of future eligible programs after completion of your Certificate of Business Excellence

  • Public visitor access to select campus libraries and university database services

News and Communication

  • A one-year complimentary digital subscription toCalifornia Management Review

  • Berkeley Haas Alumni newsletter

  • Berkeley Haas Alumni Jobs e-Newsletter featuring job postings from distinguished employers

  • Haas Insights offering the latest research and thought leadership from industry speakers and faculty

Note: All benefits are subject to change. The discounts mentioned may not be combined with other promotions or special offers.

AI and Business Analytics for Strategic Decision Making

Program OverviewWhy This Advanced Certificate?Tuition FeeFacultyCertificates

Build Strategic AI and Analytics Capabilities

Equip yourself with decision-making approaches informed by practical frameworks and AI insights, and learn how to apply business analytics and artificial intelligence to real-world business challenges.

FAQs

What is the Berkeley Executive Education Artificial Intelligence program?

The Berkeley Executive Education Artificial Intelligence program is a two-month online executive education program from Berkeley Executive Education that helps professionals understand how AI, machine learning, automation, and generative AI can support business strategy and organizational transformation.

The program combines eight online modules, live faculty-led sessions, case studies, applied learning activities, and a capstone project focused on real-world AI implementation.

 

Is the Berkeley Executive Education AI program suitable for nontechnical professionals?

Yes. The Berkeley Executive Education AI program is designed for professionals without engineering, coding, or technical backgrounds.

The curriculum focuses on practical business applications of artificial intelligence, helping participants understand AI technologies, evaluate implementation opportunities, and lead AI-driven transformation initiatives across organizations.

What will I learn in the Berkeley Executive Education Artificial Intelligence program?

The Berkeley Artificial Intelligence program helps participants understand how AI can be applied to business strategy, innovation, operational efficiency, and organizational transformation. Participants explore topics such as:

  • Machine learning

  • Generative AI

  • Natural language processing (NLP)

  • Robotics 

  • AI-driven automation

  • AI strategy

  • AI governance

Participants also learn how organizations can evaluate and implement AI initiatives and develop an AI-focused business case through a capstone project based on a real organizational challenge or opportunity.

 

Does the Berkeley Executive Education AI program require coding experience?

No prior coding or technical experience is required.

The program is designed to help business leaders and professionals understand AI concepts, applications, and strategy without focusing on advanced programming or software engineering.

Which AI course is the best? 

If you’re looking for a program that combines academic rigor with business relevance, Berkeley Executive Education’s Artificial Intelligence program is a great choice. It combines technical AI understanding with practical business strategy, making it relevant for professionals seeking executive-level AI education. 

How long is the Berkeley Executive Education  Artificial Intelligence program?

The Berkeley Executive Education AI program runs for two months in an online format.

Participants typically commit four to six hours per week through recorded lectures, live faculty sessions, case discussions, applied assignments, and project work.

Is the Berkeley Executive Education Artificial Intelligence program worth it?

The Berkeley Executive Education Artificial Intelligence program is well suited for professionals looking to build practical AI literacy and understand how artificial intelligence, machine learning, and generative AI can support business growth, innovation, and strategic decision making. Through live faculty sessions, real-world case studies, applied learning, and a capstone business challenge project, participants gain frameworks and business-focused AI knowledge they can apply directly within their organizations.

How much time is required each week?

Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.

How will my time be spent?

We have designed the Artificial Intelligence program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:

  • Engaging with recorded video lectures from faculty

  • Attending webinars and office hours, as per the specific program schedule

  • Reading or engaging with examples of core topics

  • Completing knowledge checks/quizzes and required activities

  • Engaging in moderated discussion groups with your peers

  • Completing your final project, if required

The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.

What is it like to learn online with the learning collaborator, Emeritus?

More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.

All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.

A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

How do I interact with other program participants?

Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.

What are the requirements to earn the certificate?

Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.

This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.

What type of certificate will I receive?

Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program, once grading is complete.

Can I get the hard copy of the certificate?

No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.

Does the Berkeley Executive Education AI program provide alumni benefits?

The program does not grant full Berkeley Executive Education alumni status. However, the program counts toward the Certificate of Business Excellence (COBE) from Berkeley Executive Education.

Participants may also receive access to select Berkeley Executive Education benefits, including future program discounts, networking opportunities, and Berkeley Executive Education communications. Full Berkeley Executive Education alumni status is not granted through this program alone.

How long will I have access to the learning materials?

You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

What is the organizational structure of Berkeley Executive Education? 

UC Berkeley Center for Executive Education, DBA Berkeley Executive Education, is a California nonprofit organization formed for the purpose of operating executive education programs in support of University of California, Berkeley, and UC Berkeley Haas.

What equipment or technical requirements are there for this program?

Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.

Do I need to be online to access the program content?

Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.

Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.

Can I still register if the registration deadline has passed?

Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.

What is the program fee, and what forms of payment do you accept?

The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.

  • Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).

  • Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.

What if I don’t have a credit card? Is there another method of payment accepted?

Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.

I was not able to use the discount code provided. Can you help?

Yes! Please email us with the details of the program you are interested in, and we will assist you.

How can I obtain an invoice for payment?

Please email us your invoicing requirements and the specific program you’re interested in enrolling in.

Is there an option to make flexible payments for this program?

Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.

How can I obtain a W9 form?

Please connect with us via email for assistance.

Who will be collecting the payment for the program?

Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.

Are there any restrictions on the types of funding that can be used to pay for the program?

Program fees for Emeritus programs with UC Berkeley Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.

What is the program refund and deferral policy?

For the program refund and deferral policy, please click the link here.

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or schedule a call with one of our Program Advisors or call us at +1 864 668 8832 (US) / +44 121 387 3504 (UK) / +65 3129 7057 (SG).

Flexible payment options are available.

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