Artificial Intelligence: Business Strategies and Applications
Program Overview: The Artificial Intelligence: Business Strategies and Applications Program
The Artificial Intelligence: Business Strategies and Applications program from UC Berkeley Executive Education is designed to help professionals lead the AI transformation taking place across industries. With the generative AI market projected to reach US$1.3 trillion by 2032, according to Bloomberg Intelligence, business leaders are under growing pressure to turn AI’s potential into real business value.
The Artificial Intelligence program focuses on connecting automation, prediction, personalization, and risk modeling to measurable outcomes, including efficiency, innovation, and growth. You will engage with decision-making models, executive-level simulations, and AI application playbooks to understand how to evaluate opportunities and lead adoption efforts. Through live and recorded sessions, case studies, applied learning, interactive discussions, and a capstone project, the program bridges the technical and strategic dimensions of AI to help you drive meaningful change within your organization.
In this program, you will:
Learn AI’s current capabilities and applications and its future potential
Learn how to leverage generative AI models and simulations for prediction
Learn how to organize and manage successful artificial intelligence application projects
Grasp the technical aspects of artificial intelligence well enough to communicate effectively with technical teams and colleagues
Learn how to avoid pitfalls associated with these new technologies
Build your leadership credibility by obtaining a certificate of completion from UC Berkeley Executive Education
What You Will Learn in the Artificial Intelligence Program
The Artificial Intelligence program from UC Berkeley Executive Education helps introduce the basic applications of AI to those in business. You will learn about generative AI's current capabilities and potential while gaining a deeper knowledge about the reach of automation, machine learning, and robotics.
Gain a high-level overview of technologies, including capabilities and limitations, while understanding generative AI, its methods, and its business applications.
Learn about supervised and unsupervised learning and the importance of data and obtaining and managing it for machine learning.
Understand the transition from traditional machine learning to neural networks and deep learning and their common applications.
Learn about the ways in which machines perceive and communicate computer vision, natural language processing, genAI, and recent developments such as generative adversarial networks (GANs) and recurrent neural networks (RNNs).
Grasp what traditional robotic automation can and cannot do and the new wave of AI-driven automation, such as robots with eyes and robots that can adapt.
Recognize the implications of genAI on business strategy and how to develop and execute an AI strategy to create a competitive advantage.
Discover how to embed artificial intelligence in your organization and the challenges of organizational transformation.
Identify what new problems artificial intelligence can help solve, how it will continue to transform businesses, and how you can prepare for the future of AI.
Note: module topics are subject to change.
Live Sessions
The Artificial Intelligence program includes four live sessions that cover the most recent trends in genAI and its future applications.
Live Session 1: The Business of AI Today
Understand the latest business applications of Artificial Intelligence, such as natural language processing (e.g., ChatGPT), the generative AI landscape, and language models.
Live Session 2: Generative AI Models and Simulation for Prediction
Discuss simulation and prediction as a lens for understanding generative models based on transformers and physics-based models.
Live Session 3: AI and Organizations — Building Your AI Team
Understand how the tools of AI and machine learning can enable the assessment of different facets of organizational culture and discuss technology-enabled approaches for shifting it in ways that support performance.
Live Session 4: The Future of AI in Business
Examine recent trends and interesting research in the field of artificial intelligence, including algorithmic bias and how to correct it.
Note: live sessions mentioned here are subject to change.
Capstone Project
You will progress through eight modules of the Artificial Intelligence program to develop and refine an AI project or initiative for their organization. The project culminates in a business case and plan that uses genAI to transform at least one aspect of the business. You have the opportunity to put the plan into action after testing its elements throughout the program. If you do not have an organizational project or initiative to develop, faculty will provide project ideas.
Learning Journey: Artificial Intelligence Program
The Artificial Intelligence program from UC Berkeley Executive Education offers a hands-on learning journey that bridges the technical foundations of AI with its real-world business applications. Guided by leading faculty across disciplines, you will engage in live and recorded lectures, case studies, applied assignments, and interactive discussions. The program includes real-world examples and a capstone project in which you will design an AI initiative for their organization. You will also engage in live faculty sessions that delve into trending AI topics, such as the business and future of AI, prediction simulations, and building AI teams.
No prior technical or engineering experience is required — the focus is on building a practical and foundational understanding of artificial intelligence and how it can drive efficiency, innovation, and competitive advantage.
Program Experience
Live teaching sessions to deliver learning in real time
Cross-disciplinary approach through diverse faculty
Real-world applications
Capstone project: AI initiative for your organization
Organizational Examples
The Berkeley Artificial Intelligence program covers several real-world or business examples to deepen your understanding of key concepts and encourage critical thinking.
Note:
All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Case Study
You will examine insights from Vodafone on managing change during AI and machine learning adoption. Other case studies include Skydio and Zipline’s use of autonomous systems, self-driving car innovations, and warehouse and factory automation through Covariant.
Participant Testimonials
Program Faculty
Learn from our distinguished faculty at the forefront of information and communication technology, online marketing strategy, and management philosophy.
Ewald T. Grether Professor of Business Administration and Public Policy | Co-Director, Computational Culture Lab | Co-Director, Berkeley Center for Workplace Culture and Innovation, Haas School of Business
Sameer B. Srivastava, an associate professor, studies the interplay of social group culture, individual cognition, and the relationships people build within and between groups...
Associate Adjunct Professor, Research Scientist
Thomas Lee is an Associate Adjunct Professor and Research Scientist in the Haas Operations and Information Technology Management Group at the Haas School of Business. He teach...
Professor of Marketing
Zsolt Katona holds a Ph.D. in computer science from the Eotvos University in his native Hungary and a Ph.D. in marketing from INSEAD France. He is a Professor of Marketing and...
Professor, UC Berkeley Electrical Engineering and Computer Sciences (EECS)
Pieter Abbeel is a Professor at UC Berkeley’s Electrical Engineering and Computer Sciences school and Director of the Berkeley Robot Learning Lab and co-director of the Berkel...
Visiting Scholar/Executive in Residence UC Berkeley Haas School of Business
Matthew Stepka is a Visiting Scholar and Executive in Residence at UC Berkeley Haas School of Business. In addition, he is managing partner at Machina Ventures, an investment ...
Who Is the Artificial Intelligence Program For?
The Artificial Intelligence program from UC Berkeley Executive Education is ideal for professionals and executives from any industry looking to lead in an AI-driven landscape. The program is ideal for, but not limited to:
Senior leaders, such as C-suite executives, responsible for integrating AI into business strategy
Senior managers and executives managing teams or AI-driven projects
Functional business heads exploring AI opportunities across departments
Mid-career professionals seeking to enhance their career prospects through emerging technologies
Data scientists and analysts working in business intelligence or data analytics domains in which AI may be beneficial
Professionals eager to upskill and advance their careers as AI applications evolve in the business world
Why UC Berkeley Executive Education?
UC Berkeley Executive Education delivers programs designed by forward-thinking faculty who bridge academic rigor with real-world impact. You will gain access to the university’s globally recognized expertise, including award-winning professors, cutting-edge research from national laboratories, and a front-row seat to AI innovation through the university’s proximity to Silicon Valley.
Through a hands-on learning environment that integrates the technical and strategic dimensions of AI, this program is taught by leading faculty from both engineering and business disciplines. It empowers professionals to apply AI in meaningful ways that drive organizational value.
Certificate
Get recognized! Upon successful completion of the AI certificate program, UC Berkeley Executive Education grants a verified digital certificate of completion to participants. Participants must complete 80 percent of the required activities including a capstone project (if any) to obtain the certificate of completion. This AI certificate program also counts toward a Certificate of Business Excellence.
Note: This program results in a digital certificate of completion and is not eligible for degree credit/CEUs. After successful completion of the AI certificate program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of UC Berkeley Executive Education.
This program counts toward a Certificate of Business Excellence
Curriculum Days: Two days
Pillar(s): Entrepreneurship & Innovation or Strategy & Management
A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.
FAQs
How do I know if this program is right for me?
The Berkeley AI program is designed for professionals who want to apply AI to real-world business challenges and lead strategic transformation. After reviewing the information on the program landing page, if you are still unsure whether this program is a good fit for you, we recommend submitting the short form above to access the brochure or contacting learner.success@emeritus.org to speak with a program advisor.
Are there any prerequisites for this program?
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above. Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.
What is the typical class profile?
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, the Berkeley Artificial Intelligence: Business Strategies and Applications program draws a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.
What other dates will this program be offered in the future?
Future dates for the Berkeley Artificial Intelligence: Business Strategies and Applications program will be listed on this program web page once confirmed. You may also email us to inquire about upcoming offerings.
Is UC Berkeley good for AI? Yes, UC Berkeley is widely recognized as a global leader in artificial intelligence research and education. The Berkeley AI course offered through UC Berkeley Executive Education is designed for professionals looking to apply AI in real-world business settings, leveraging the university’s deep expertise and proximity to Silicon Valley.
Which institute is best for AI? Several top institutions offer AI programs, but UC Berkeley stands out for its combination of academic excellence, proximity to Silicon Valley, and practical application. The Artificial Intelligence: Business Strategies and Applications program is tailored for executives and professionals seeking to lead AI-driven transformation in their organizations.
What is the best AI course to take? The best AI course depends on your goals. For professionals looking to understand AI’s strategic business applications, the Berkeley AI course offers a strong mix of real-world case studies, decision-making frameworks, and applied learning designed by top faculty.
Which program is best for artificial intelligence? For business leaders and professionals, the Artificial Intelligence: Business Strategies and Applications program is among the top options. It blends strategy and technology to help you apply AI for innovation, efficiency, and growth.
Does UC Berkeley have an AI program? Yes. UC Berkeley Executive Education offers a dedicated AI program titled Artificial Intelligence: Business Strategies and Applications. It is designed for professionals who want to lead AI initiatives and drive measurable outcomes across functions and industries.
Which AI course is the best? If you’re looking for a program that combines academic rigor with business relevance, the Berkeley AI course from UC Berkeley Executive Education is a top choice. It covers automation, prediction, personalization, and change management in a hands-on, executive-level format.
Are Berkeley certificates worth it? Yes, certificates from UC Berkeley Executive Education are well regarded globally. Completing the Berkeley AI course signals your readiness to lead in a rapidly evolving, AI-enabled business landscape, and offers access to a powerful network of peers and faculty.
How much time is required each week?
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
How will my time be spent?
We have designed the Artificial Intelligence: Business Strategies and Applications program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:
Engaging with recorded video lectures from faculty
Attending webinars and office hours, as per the specific program schedule
Reading or engaging with examples of core topics
Completing knowledge checks/quizzes and required activities
Engaging in moderated discussion groups with your peers
Completing your final project, if required
The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.
What is it like to learn online with the learning collaborator, Emeritus?
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
How do I interact with other program participants?
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
What are the requirements to earn the certificate?
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.
What type of certificate will I receive?
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program, once grading is complete.
Can I get the hard copy of the certificate?
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
What is the organizational structure of Berkeley Executive Education?
UC Berkeley Center for Executive Education, dba Berkeley Executive Education, is a California nonprofit organization formed for the purpose of operating executive education programs in support of UC Berkeley and the Haas School of Business.
Do I receive alumni status after completing this program?
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
How long will I have access to the learning materials?
You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
What equipment or technical requirements are there for this program?
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Do I need to be online to access the program content?
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Can I still register if the registration deadline has passed?
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
What is the program fee, and what forms of payment do you accept?
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.
What if I don’t have a credit card? Is there another method of payment accepted?
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.
I was not able to use the discount code provided. Can you help?
Yes! Please email us with the details of the program you are interested in, and we will assist you.
How can I obtain an invoice for payment?
Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Is there an option to make flexible payments for this program?
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
How can I obtain a W9 form?
Please connect with us via email for assistance.
Who will be collecting the payment for the program?
Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.
Are there any restrictions on the types of funding that can be used to pay for the program?
Program fees for Emeritus programs with UC Berkeley Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.
What is the program refund and deferral policy?
For the program refund and deferral policy, please click the link here.
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or schedule a call with one of our Program Advisors or call us at +1 864 668 8832 (US) / +44 121 387 3504 (UK) / +65 3129 7057 (SG).
Flexible payment options are available.
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